In his most recent years, Yi’s journey traversed far and long on the B2B side most of the time. He is extremely good at systematically solving complex problems. And Yi knows how to turn complexity into simplicity.

Over the past 9 years helping businesses deliver easy-to-use and customer-centric products, Yi has grown into a seasoned creative leader and design expert.

He had experience as an agency and in-house designer. That made him to be highly adaptable with different clients and team dynamics.

Worth mentioning, Yi also had experience with B2C products in the past.