Tripadvisor
2019 – 2025
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Utility-First Redesign Boosted Sales by 45%
This project involved a phased evolution of the Partner Overview page—the primary dashboard for Tripadvisor’s B2B Management Center. Facing stagnant conversion rates, we pivoted from a “loud” marketing strategy to a utility-driven approach that prioritized user tasks over upsells.
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Unraveling the Entangled Complexity
The project integrated three different components, all competing for the top section of the overview page, despite a series of reversed launching dates. Fluidly adapting to new requirements while logically planning for a smooth launching sequence was the key to the success of all.
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A Connected Experience for Media Management
My attempt to create a connected experience for the users by providing more than one touch point throughout different pages so that many tasks can be done whenever they feel needed. I believe It’s not redundant to allow users to finish the same task in many different ways.
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Unified Checkout Experience
A new, unified checkout experience that supports both the hotel and restaurant sides of the business. This new checkout experience will be a key component of the new Tripadvisor Management Center, improving customer experience and driving business growth by providing a seamless and intuitive checkout process.
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Analytics Suite Transformation
As a pivotal element of the migration initiative, I undertook the task of transforming the analytics suite. This endeavor aims to address one of the most critical yet often overlooked functions within the Tripadvisor management center.
