Tag: migration
-
Utility-First Redesign Boosted Sales by 45%
This project involved a phased evolution of the Partner Overview page—the primary dashboard for Tripadvisor’s B2B Management Center. Facing stagnant conversion rates, we pivoted from a “loud” marketing strategy to a utility-driven approach that prioritized user tasks over upsells.
-
A Connected Experience for Media Management
Designed a connected experience that provides multiple touchpoints across pages allowing users to complete tasks at multiple points in their workflow. I believe it’s not redundant to allow users to finish the same task in many different ways.
-
Unified Checkout Experience
A new, unified checkout experience that supports both hotel and restaurant business lines. This new checkout experience will be a key component of the new Tripadvisor Management Center, improving customer experience and driving business growth by providing a seamless and intuitive checkout process.
-
Analytics Suite Transformation
As a pivotal element of the migration initiative, I undertook the task of transforming the analytics suite. This initiative addresses one of the most critical yet often overlooked functions within the Tripadvisor management center.