Tag: testing

  • Utility-First Redesign Boosted Sales by 45%

    Utility-First Redesign Boosted Sales by 45%

    This project involved a phased evolution of the Partner Overview page—the primary dashboard for Tripadvisor’s B2B Management Center. Facing stagnant conversion rates, we pivoted from a “loud” marketing strategy to a utility-driven approach that prioritized user tasks over upsells.